Wednesday, February 28News That Matters

BROOKFIELD PROPERTIES UNVEILS ART PROJECT LEADING INCLUSIVITY

Aravani Art Project brings Ecoworld underpass to life

Bangalore, 24th January 2024: Brookfield Properties, a leading global developer and operator of high-quality real estate assets, unveiled an art project championing inclusivity at the recently built underpass in Ecoworld, Bengaluru in collaboration with the Aravani Art Project. The Indian public art collective, Aravani Project, brings together people from the LGBTQIA+ community to create awareness and wellbeing through art. Brookfield Properties aims to support and empower the community across its properties through such initiatives.

The focal point of this artwork at Ecoworld revolves around the theme of diversity and the portrayal of under-represented gender categories, asserting their rightful and equal standing in society. The concept – ‘Naavu Iddhivi’ in Kannada, meaning ‘We Exist’, intricately expresses and delineates gender disparity in this art project through its 16 distinct personas. Each persona is based on a real story and experience, portraying unique identities and challenges, fostering empathy and understanding. Local artists transformed the space into a visual spectacle, celebrating Bengaluru’s gender diversity and promoting inclusivity through vibrant murals. These illustrations are a result of numerous workshops and studies carried out by the artist within her diverse community.

Shantanu Chakraborty, Executive Vice President and Region Head, South at Brookfield Properties India said, “At Brookfield Properties, diversity, and inclusion are at the core of everything we believe in. This impactful collaboration aligns perfectly with our core values to create spaces that are not only functional but also drive positive social change. We thank Aravani projects for their dedication in bringing about this unique artwork at our asset and we look forward to an ongoing engagement with the community”.

He added “As a part of our asset enhancing program, we are undertaking significant initiatives that will add incremental value to our existing and prospective clients by way of ensuring a smooth and efficient commute for our park users. The underpass is one such intervention amongst others that are in the works. This will benefit the businesses and residents in the region, while contributing to our broader objective of improving urban mobility in Bengaluru”.

Poornima, founder of Aravani Art Project said, “The Aravani Art Project has always been committed to using art as a powerful tool for social change, and this creative collaboration with Brookfield Properties allowed us to bring this vision to life on a larger canvas. This social initiative created ‘Art Inspired Experiences’ that engage and recognize all members of society and carry affirmative social messaging for the community at large. The small anecdotes within each portrait serve as windows into the diverse lives and experiences of individuals. Better Together encapsulates the essence of unity, transcending gender boundaries and emphasizing the beauty that emerges when we come together as one.”

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