The brand will display 10 cutting-edge machines at the trade fair this year
– CASE will enter two new categories with the introduction of new products
Bangalore, 20 November, 2023: CASE Construction Equipment, a brand of CNH Industrial, will exhibit an array of their state-of-the-art machines at the 12th International Construction Equipment and Construction Technology Trade Fair – CII EXCON 2023. With the introduction of six new products, CASE will enter two new categories in the domestic market at the largest construction equipment exhibition in South Asia taking place in Bengaluru between December 12th – 16th.
Focused on innovation and technology, CASE will be showcasing 10 made-in-India products that are manufactured for domestic as well as global markets. Furthermore, the company plans to unveil machines compliant with the new BS V (CEV/TREM) emission standards ahead of its official industry transition time.
Speaking about the upcoming EXCON, Mr. Shalabh Chaturvedi, Managing Director, CASE Construction Equipment – India and SAARC Region, said, “We are excited to yet again showcase our innovative and highly efficient Made-in-BHARAT products to the customers visiting the show from across South Asia region. It is an exciting time for India as infrastructure development in the country is on its peak currently creating various opportunities for the sector. With our exisiting and new products in the portfolio, including the introduction of new machines, we look forward to cement our position as a global legacy brand offering technologically advanced products with worldclass quality.”
Alongside these product launches, CASE will also introduce a value line comprehensive platform under CNH Industrial, offering accessories and genuine parts. With this new addition, CASE aims to offer a holistic range of solutions, underscoring its commitment to serving customers’ needs at every stage of machine’s lifecycle. The company will also be showcasing new merchandise, apparel, and safety gear to their lineup.
EXCON, is a prominent industry show for construction equipment and technology, organized by Confederation of Indian Industry (CII) in association with Indian Construction Equipment Manufacturers Association (ICEMA). The exhibition offers an ideal platform to connect with key stakeholders and get industrial insights.
A global leader in Construction Equipment since 1842, CASE has been present in India since 1989. It has consistently remained a market leader in the Vibratory Compactor segment and a leading player in the backhoe loader segment, since inception. CASE offers a full range of construction equipment in the country and produces Made-in-India machines at its state-of-the-art manufacturing facility in Pithampur, Madhya Pradesh for domestic as well as over 105 export markets.
Show-goers will be able to visit CASE pavilion at stall number OD2 at the upcoming EXCON 2023.