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Wipro Consumer Care and Lighting announces its 15th acquisition with a new addition of Personal Wash Brands – Jo, Doy, and Bacter Shield
Bengaluru, Tuesday, December 5, 2023 –
Wipro Consumer Care and Lighting, announced its 15th acquisition by acquiring Jo, Doy, and Bacter Shield, brands from VVF (India) Limited. This is also the company’s third acquisition within the last twelve months.
The acquisition will be a strategic expansion for Wipro in the personal wash segment. Jo toilet soap is the key brand with a significant play in North, East and West markets. Doy operates in the premium segment with differentiated positioning, and Bacter Shield has an antibacterial range of soap and handwash. These brands together recorded a revenue of over INR 2100 MN during FY23.
Mr. Vineet Agrawal, CEO of Wipro Consumer Care and Lighting, and Managing Director, Wipro Enterprises expressed enthusiasm about the acquisition, ...