“Kaam Sahi. Daam Sahi.”: Greenply Launches Humorous New Campaign on Smarter Furniture Protection
A slice-of-life narrative spotlights Ecotec’s value-for-money choice, mixing humour with a strong quality promise.
Bengaluru, 28th July 2025 : For generations, Indian households have turned to age-old rituals to protect what matters, especially when it comes to new homes and interiors. Whether it’s lemons and chilies or evil-eye charms, these beliefs reflect a deeper emotional instinct, the need to guard our spaces from harm.
Greenply’s latest campaign for Ecotec taps into this very reflex and flips it with a punchline: superstition may not save your furniture, but Ecotec will. Centered on the budget-friendly yet value-for-money plywood range, the TVC stays true to the range’s core promise, “Kaam Sahi. Daam Sahi”
Built on the slice-of-life insight that Indian consumers are both emotion...
