60% of Indians Sleep less than 6 Hours Nightly as Sleep Supplements Surge 650%
AGR Knowledge Services reveals how sleep deprivation is driving India's newest wellness market
Mumbai, Maharashtra, India-Jun 27, 2025 12:31 IST
Three out of five Indians aren't getting adequate nightly sleep, with a quarter reporting their sleep has worsened since the pandemic, according to a new trend report from AGR Knowledge Services. Rather than seeking medical help, most are turning to online solutions and supplements, creating a booming marketplace for sleep aids.
The report, "The Modern Sleep Bazaar: How Sleep Debt Became India's Wellness Opportunity," analyzed digital conversations, search queries and consumer sentiment to map the country's growing sleep crisis and the commercial response.
When Rest Takes a Backseat: Indians Sleep Less Than 6 Hours
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