Dulux Weathershield brings a ‘Colourful and Powerful’ Holi to Consumer Doorsteps with Blinkit.
Mini Paint-buckets deliver Maximum Impact
Gurgaon, Haryana, India (NewsVoir) Friday, Mar 27, 2026 17:03:32
This Holi, Dulux brought alive the core promise of its flagship exterior paint brand Dulux Weathershield - “It’s Colourful. It’s Powerful” to life through a playful campaign.
Building on its earlier campaigns showcasing performance in extreme climates such as the scorching +50°C heat of Jodhpur and the freezing –30°C temperatures of Spiti Valley, the brand created a festive ‘Colourful and Powerful’ Holi activation.
As part of the “Colourful & Powerful Holi” campaign, Dulux Weathershield collaborated with Blinkit to surprise consumers in select cities. During the Holi period, some Blinkit orders included a complimentary gulal packed inside adorable miniature Dulux Weathersh...
