
Manoj Bajpayee Makes Every Chai ‘Apni chai’ with Tata Soulfull No Maida Rusk
National,1 APRIL ,2025:
https://youtu.be/zAr-uODI40A
Tata Soulfull, a prominent brand from Tata Consumer Products, known for its wholesome millet-based snacks and packaged foods is redefining India's beloved tea-time ritual with its latest innovation- Tata Soulfull No Maida Rusk.
The launch is introduced through a creative marketing campaign featuring acclaimed actor and brand ambassador, Manoj Bajpayee, centered around the evocative tagline 'Har Chai ko Apni Chai Banaye’, which celebrates the uniquely personal way Indians enjoy their chai.
While rusks have been an integral part of Indian tea-time traditions, conventional options typically contain Maida (Refined Flour). Tata Soulfull No Maida Rusk contains no maida, making it a wholesome choice. Available in aromatic Elaichi and ri...