Saturday, August 23News That Matters

Architecture

Greenply Launches First-Ever MDF Campaign ‘Latest Décor Ka Reply’ with NTR Jr. as Brand Ambassador

Greenply Launches First-Ever MDF Campaign ‘Latest Décor Ka Reply’ with NTR Jr. as Brand Ambassador

Architecture, Lifestyle, News
Showcasing real-world proof of performance with AI-optimised PROD IQ NEO Tec~ Bengaluru, 21st August 2025 :  Greenply Industries Ltd., India’s leading interior infrastructure brand has launched its first-ever MDF category campaign, “Latest Décor Ka Reply”, with brand ambassador NTR Jr. fronting the initiative. Marking a significant step in strengthening Greenply’s leadership in the fast-growing MDF segment, the campaign showcases the brand’s advanced value-added MDF range — 710 HDMR HDF, and pre-laminated MDF. Through a series of three high-impact films, Greenply underscores its promise of superior strength, durability, and design versatility, adopting a proof-of-performance approach that inspires confidence among consumers, contractors, and trade partners alike. Bringing his trademark...
Kenstar introduces “India’s first energy efficient 5-Star rated Air Cooler range” with 5 Years Warranty

Kenstar introduces “India’s first energy efficient 5-Star rated Air Cooler range” with 5 Years Warranty

Architecture, Home Improvement, News
Kenstar Power of 5’ redefine cooling with a unique technology innovation and design Industry-first 5-Star BEE certified air cooler range comes with 5-year warranty  Bengaluru, 21st August 2025 :  Kenstar, one of the most trusted brands in India for nearly three decades announces the launch of its exclusive range of India’s first 5 Star BEE Rated Energy Efficient Air Coolers in Gurugram, Haryana. The new range of Coolers comes along with an unmatched peace of mind, offering 5-year warranty. This state-of-the-art innovation powers Kenstar’s “The Power of 5”, campaign reinforcing the brand’s commitment to sustainability, and energy efficiency, while delivering uncompromised cooling performance and strengthening customer trust. At Kenstar, innovation is not just about technology, it’...
Sattva builds safety into luxury living with Aurm’s in-community smart vaults

Sattva builds safety into luxury living with Aurm’s in-community smart vaults

Architecture, News
Strategic partnership creates new "legacy layer" amenity category, positioning both companies as leaders in wealth-integrated living~  Bengaluru, August 20, 2025 – Sattva Group and Aurm have announced a strategic partnership to systematically integrate bank-grade, 24x7 accessible vault infrastructure directly into residential projects. The collaboration creates what both companies call a "legacy layer" that fundamentally redefines premium living for affluent Indian families, establishing a new amenity category that neither traditional real estate nor banking sectors have previously addressed. Joint innovation addresses India's wealth storage need  While the real estate industry has focused on traditional amenities and banking struggles with accessibility constraints, this partners...
Hettich Unveils Next-Level Experience Centre, Showcasing Magical Interior Solutions in Bengaluru

Hettich Unveils Next-Level Experience Centre, Showcasing Magical Interior Solutions in Bengaluru

Architecture, Home Improvement, News
Bengaluru, August 17, 2025 — Hettich India has announced the relaunch of its Experience Centre in Bengaluru, adding another state-of-the-art centre to its newly standardized customer engagement format. The refreshed concept is designed to offer a consistent, immersive environment where homeowners, designers, and industry professionals can explore premium, German-engineered interior solutions in a guided and inspiring setting. The Bengaluru centre has been redesigned to reflect Hettich’s renewed focus on experiential engagement and format consistency. This transformation is in sync with Hettich’s magical interior experiences across all Experience Centres in India, ensuring that every visitor—regardless of location—encounters the same commitment to quality, innovation, and personalized se...
Assetz Unveils Zen & Sato – 7 Acres of Quiet Luxury in the Heart of North Bengaluru

Assetz Unveils Zen & Sato – 7 Acres of Quiet Luxury in the Heart of North Bengaluru

Architecture, News
4 high-end towers with 412 units at a pre-launch price starting at ₹2.92 Cr in one of North Bengaluru’s most sought-after locations. • Assetz residential portfolio of developed and under-development projects has crossed 45+ million sq. ft and has presence across all micro-markets in Bengaluru.  Bengaluru, July 30, 2025: Assetz, one of Bengaluru’s leading real estate developers, proudly announces the launch of Zen & Sato, a serene luxury residential enclave located on the Yelahanka–Bagalur Main Road in North Bengaluru. This exclusive project marks a significant milestone in Assetz’s continued expansion into North Bengaluru, a region rapidly transforming into the city’s next prime corridor of growing residential, commercial and social infrastructure.  Strategicallylocatedona80feetroad...
Orient Electric Launches the Next-Gen BLDC Fan Range with 40+ Stylish Colour Options to Redefine Ceiling Aesthetics

Orient Electric Launches the Next-Gen BLDC Fan Range with 40+ Stylish Colour Options to Redefine Ceiling Aesthetics

Architecture, Home Improvement, News
New Delhi,India -- Orient Electric Limited [BSE: 541301, NSE: ORIENTELEC], part of the diversified USD 3 billion CKA Birla Group, has launched its Next-Gen BLDC Ceiling Fan Range, which offers whisper-quiet performance with smart voice control and comes in bold, vibrant colours & finishes. From the elegance of creme latte, and dark olive to the bold vibrancy of ice blue, the range is available in 40+ colour options. Catering to the evolving preferences of today’s discerning consumers, the range is crafted to offer a distinctive blend of design and technology to enhance the aesthetic harmony of modern living spaces. The Indian consumer is evolving into a lifestyle-driven decision-maker, seeking products that align with their identity and elevate everyday living. Utility is no longer...
“Kaam Sahi. Daam Sahi.”: Greenply Launches Humorous New Campaign on Smarter Furniture Protection

“Kaam Sahi. Daam Sahi.”: Greenply Launches Humorous New Campaign on Smarter Furniture Protection

Architecture, News
A slice-of-life narrative spotlights Ecotec’s value-for-money choice, mixing humour with a strong quality promise. Bengaluru, 28th July 2025 :  For generations, Indian households have turned to age-old rituals to protect what matters, especially when it comes to new homes and interiors. Whether it’s lemons and chilies or evil-eye charms, these beliefs reflect a deeper emotional instinct, the need to guard our spaces from harm. Greenply’s latest campaign for Ecotec taps into this very reflex and flips it with a punchline: superstition may not save your furniture, but Ecotec will. Centered on the budget-friendly yet value-for-money plywood range, the TVC stays true to the range’s core promise, “Kaam Sahi. Daam Sahi” Built on the slice-of-life insight that Indian consumers are both emotion...
Travel + Leisure’s 2025 World’s Best Awards Spotlight 20 Hilton Properties Across 19 Categories

Travel + Leisure’s 2025 World’s Best Awards Spotlight 20 Hilton Properties Across 19 Categories

Architecture, News
Hilton maintains its strong global standing with Travel + Leisure readers in 2025 rankings MCLEAN, Va. – The Travel + Leisure 2025 World’s Best Awards, one of the most prestigious awards in the travel industry and selected entirely by Travel + Leisure readers, once again saw leading global hospitality brand, Hilton (NYSE: HLT) receive widespread recognition across numerous categories. Twenty properties representing five of Hilton’s industry-leading brands – Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts and Curio Collection by Hilton – were recognized in the highly regarded annual list in 2025, across 19 separate award categories. From Waldorf Astoria Hotels & Resorts, six properties were recognized, incl...
The Sustainable City – Yiti unveils “The Arc”, a new era of luxury serviced living in Oman

The Sustainable City – Yiti unveils “The Arc”, a new era of luxury serviced living in Oman

Architecture, News
Sales open for fully serviced residences across three distinctive collections, designed to bring sustainable luxury to life in the region’s pioneering net-zero emissions community Muscat, Oman – July 23, 2025: The Sustainable City - Yiti, Oman’s flagship sustainable development and the pioneering net zero emissions community, has today announced the launch of The Arc, an iconic new landmark with a collection of 132 luxury serviced residences offering a modern living experience grounded in sustainability, wellness, and timeless architecture. Located within the heart of The Sustainable City - Yiti, The Arc marks the next chapter in the development’s mission to offer diverse, future-ready living options in line with Oman Vision 2040. The Arc offers three distinctive residential collections,...
“Kan-Kan Mein Ram” is not only a visual masterpiece but also a cultural compendium of universal values embedded in the Ramayana – Gajendra Singh Shekhawat

“Kan-Kan Mein Ram” is not only a visual masterpiece but also a cultural compendium of universal values embedded in the Ramayana – Gajendra Singh Shekhawat

Architecture
Release of INTACH Documentary Film by the Union Minister for Culture and Tourism  23 JUL 2025 6:23PM by PIB Delhi- The Indian National Trust for Art and Cultural Heritage (INTACH) organised a special screening for the release of its documentary film “Kan-Kan Mein Ram” on 23rd July 2025 at INTACH Multipurpose Hall, New Delhi. The event was graced by the presence of Shri Gajendra Singh Shekhawat, Minister for Culture and Tourism, Government of India, along with senior officials, scholars, and invited guests. In his keynote address following the screening, Shekhawat commended INTACH’s authentic research and creative execution, calling the film not only a visual masterpiece but also a cultural compendium of universal values embedded in the Ramayana. He appreciated how the documentar...