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Asian Paints’ ColourNext Launches the Colour of the Year, Terra, and its Forecast Stories—Soil, Into the Deep, Indofuturism and Goblin Mode
New Delhi, India Feb 20, 2024 18:13 IST
Every year, Asian Paints’ ColourNext Colour and Material Intelligence forecast—the only initiative of its kind in the subcontinent—develops a colour, material, finishes and textures forecast and announces Colour of the Year. This forecast is inspired by the cultural and social influences of the year and represents the Zeitgeist of its time.
Asian Paints announces Terra as the Asian Paints Colour of the Year for 2024
The Colour of the Year for 2024 is Terra, which has been chosen for its rich primal tones that bear a strong sense of grounding and belonging. Its nostalgic, ruddy hues weave a story of finding solace within chaos. The four accompanying forecast design directions for 2024 are Soil, Into the Deep, Indo Futurism and...