Berger Priyo Pujo gets a digital makeover in its 11th edition
Kolkata, 12th October 2023:
Berger Paints’ most loved campaign of all times, Berger Priyo Pujo gets a digital makeover in its eleventh year of celebrations. Started in the year 2012, Berger Priyo Pujo has become an integral part of Durga Pujo, over the years. This festive-special campaign has been known for identifying the Top 10 Durga Pujos across West Bengal, through public voting. However, the eleventh edition of Berger Priyo Pujo will only focus on Kolkata and will therefore explore the City of Joy to select the Top 10 pujos. For the last 10 years, the brand had undertaken the offline route in terms of voting, however, this year, they introduced digital voting for the first time where voters can register their votes through digital platforms like WhatsApp as well as through thei...