Flagship dealer program celebrates performance, partnership, and shared growth
Lucknow, Uttar Pradesh, India (NewsVoir) Thursday, Apr 02, 2026 18:04:58 |
Reinforcing its commitment to strong dealer relationships, JK Cement hosted the latest edition of its flagship ‘Gathbandhan’ program in Lucknow, where the company rewarded 21 top-performing dealers with cars across key performance categories.
The event brought together leading dealers and channel partners from the region and was attended by Dr. Nidhipati Singhania, Vice Chairman, JK Cement; Dr. Raghavpat Singhania, Managing Director, JK Cement; and Mr. A.K. Saraogi, CFO, JK Cement, along with other senior leadership from the company
The ‘Gathbandhan’ initiative has emerged as a key platform for JK Cement to recognise and reward the contributions of its dealer network, celebrating excellence and strengthening long-term partnerships. Over the past two years, the program has honoured top-performing dealers across India in the prestigious Titanium and Legend categories, underscoring the company’s commitment to collaborative growth with its channel partners.
Speaking at the event, Dr. Nidhipati Singhania, Vice Chairman, JK Cement, said, “Our dealers have always been the backbone of JK Cement’s growth journey. The ‘Gathbandhan’ program reflects our deep appreciation for their dedication, trust, and unwavering partnership. By recognising their achievements, we aim to further strengthen this bond and continue building a future of shared success.”
Sharing his thoughts, Dr. Raghavpat Singhania, Managing Director, JK Cement, said, “At JK Cement, we believe that our dealer partners are integral to our success and expansion across markets. ‘Gathbandhan’ is our way of celebrating their achievements and reinforcing the spirit of collaboration that defines our relationship. We remain committed to empowering our partners and growing together as we continue to strengthen our presence across the country.”
Through initiatives like ‘Gathbandhan’, JK Cement continues to strengthen its channel ecosystem and reinforce its commitment to growing together with its partners.